New brand Shore Projects has just launched a range of watches that combines the Swiss designs with classic British style.
Each watch features a stainless steel case with scratch resistant sapphire glass. The collection is inspired by the idyllic summer at the British seaside combined with the style of classic explorer watches. The adaptable straps are interchangeable (so you can make it look like you have a different and new watch on all of the time) and are created with the finest Italian leather.
True to the design inspiration, the watches are waterproofed to 100m which makes them perfect for a dip in the sea. The 2014 collection is based on a vintage look - classic white and muted black dials with brushed silver and gold finishes to accompany the adjustable straps.
Unisex, versatile and ultra affordable at £85 a watch and £15 each for the individual straps (£20 for the polka dot designs), take a closer look at my picks of the current collection below:
Poole Green
Poole Grey
St Ives Light Blue
Whitstable Yellow
Shop the range at Shore Projects.
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