Friday, 2 May 2014

Lookbook - Garcon Model Spring Summer 2014

Canadian underwear brand Garcon Model have just launched their second collection, for Spring/ Summer 2014. It is again, premium underwear for men with a bold aesthetic, with a fresh colour palette, instantly recognisable logo and and a superior fit and quality. 

The Spring/ Summer range "Miami" is inspired by the playground of the rich and famous. The collection features undeniable links to the bright lights of Ocean Drive, the art deco pastel shades of South Beach as well as the spirit and energy of downtown Miami. The 17 colours and styles in the new range are unashamedly bright and vibrant. 

The collection is a refreshing flash of colour which is used elegantly to create a vibrant twist. The quality of the garments is not compromised by their style - the iron-free microfiber range of briefs, trunks and boxers is super comfortable and fitted. 

The lookbook was shot on location in Miami on South Beach, by photographer Daniel Jaems, starring American model Tyler Kenyon, who perfectly encapsulates the sporty and masculine tone of the brand. You can see him modelling the range in the video teaser below:

You can find out more about the brand and shop the collection at Garcon Model.  

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