Thursday, 8 May 2014
Asos x Lynx Collaboration
A new collaboration between Asos and Lynx sees the creation of 5 new T shirts designed by some of the best emerging creative talent. The 5 T shirts are all screen printed, and inspired by the new Lynx "Peace" campaign.
The five artists worked alongside the Asos design team to create the limited edition capsule collection which is exclusively available online at the Asos x Lynx hub.
Each T shirt is only £10 and the net proceeds from sales are to be donated to the non government organisation, Peace One Day.
Running alongside the Lynx Make Love Not War campaign, Asos will be hosting several interactive experiences including Instagram competitions and prize draws underpinned by ideas of love, peace and creativity, using the hashtag, #AsosLoves.
Here is a closer look at the collection:
Designed by Bread Collective, inspired by protest banners and peace marches.
The Ten Doves, One Heart T shirt by London based illustrator Ruby Taylor features peace inspired bandana prints.
Mat Pringle's T shirt features the iconic Ying and Yang symbol.
The New Horizons T shirt by Brighton based artist Steven Wilson brings the CND peace symbol back to life.
French born illustrator McBess was inspired by the power of music.
Take a look at the Make Threads Not War video showing the artists at work:
You can shop the collection and find out more at Asos x Lynx