Thursday, 19 June 2014
Superdy S/S '15 at LC:M
Superdry kicked off this seasons LC:M shows and presentations with a party that took place on Saturday night. Hosted in conjunction with the British Fashion Council, the event was also a showcase for the brands S/S '15 collection.
The high street brand showed a variety of styles - there were plenty of chino shorts in different shades, T shirts, polos and jersey hoodies that the brand are so well known for, all in their trademark Cali cool style. There was more on offer too though - outerwear, leather and denim.
The brand seem to be growing from strength to strength. This was a large collection in volume and the services of models of the moment Edward Wilding and Harvey Newton Haydon have been employed on the catwalk and in the campaign.
The event was also attended by some very high profile names. David Gandy and Robert Konjic both sat front row, as did Mark Ronson who took to the decks later in the evening.
Check out the catwalk show in full by watching the below video:
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