Shop - British Boxers

New brand, British Boxers is the brainchild of founder Deborah Price, former Head of Buying for Bonsoir of London, who left her position during the recession to set the label up. She decided to manufacture boxers shirts, utilising her knowledge of UK production, buyer and factories. Combined with these skills, was the fascinating story of Deborah's great great great grandfather, Jem Mace, the first world heavyweight boxing champion in 1870. It is his image, and the story of his colourful life that decorates the brand's distinctive packaging. 

The range that Deborah has produced is a strong one, and I have no doubt that success will continue for the label. All of the boxer shorts are 100% cotton and are available in sizes from S to XXL. Having trialed a pair for myself this week, I can vouch for their comfort, breath ability and of course, style. The product is a refreshing change from heavily logo-ed boxer briefs that are skin tight. Colours are traditional and muted - navy blue, red and grey in contrasting patterns of gingham and check. Here are a couple of my favourite pairs from the current collection: 

Red, White and Blue Check (£22)

Navy Gingham (£22)

Red, White and Blue Stripe (£22) 

Plain Mid Blue (£22)

You can shop British Boxers at their website which offers gift wrapping for only £2.95 and normal delivery costs, at select UK independent retailers or at Not on the High Street.